The Code was specifically created to be a child protection tool used by the industry to combat the commercial sexual exploitation (CSEC) of children in the context of travel and tourism activities.

The Code has been specifically developed to target child sex tourism. Often, tourists go out of their way to travel to countries where child prostitution is common so that they can have sexual contact with children. Other times, travelers spontaneously decide to experiment with children because they believe that this kind of behavior is more acceptable in certain countries.

The Code encourages the practice of responsible, sustainable tourism by tourism companies from around the world. By enacting responsible policies, members of The Code play an essential role in protecting children from the sexual exploitation that is particularly prevalent in this industry. In addition, The Code exists in order to inform travelers that child sex exploitation is never okay, no matter what country they visit.

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